LEGO PLAYBOX

Collateral/Outdoor

Brand - The LEGO Playbox is a toolkit used by the store employees to foster engagement with shoppers and children. It was launched in April 2015 in all European stores and currently operates in four North American stores as a test.

Brief - Make visiting the LEGO Store an exciting, engaging and playful shopping experience by bringing the LEGO brand promise of “playful learning” to life inside the LEGO Stores.

 

 

Creation Date - November/2015 Credit - Junho Lee

Creation Date - November/2015

Credit - Junho Lee

CD - Frank Anselmo Credit - Jabari Cook, Jorge Diaz, Junho Lee Creation Date - November/2015


CD - Frank Anselmo
Credit - Jabari Cook, Jorge Diaz, Junho Lee

Creation Date - November/2015