Brand : The LEGO Playbox is a toolkit used by the store employees to foster engagement with shoppers and children. It contains basic LEGO bricks and elements that are built to create a ‘real’ maze, elements to play ‘topple tower’ and allow children to build anything they imagine with the help of customizable ‘story starter’.
Brief - Make visiting the LEGO Store an exciting, engaging and playful shopping experience by bringing the LEGO brand promise of “playful learning” to life inside the LEGO Stores.
THE PLAYFUL SPIRIT OF LEGO PLAYBOX IS PROMOTED ON SHOPPING BAGS THAT CREATE THE ILLUSION OF PEOPLE HAVING ICONIC LEGO HANDS.
LEGO PLAYBOX TAKES CREATIVITY AND IMAGINATION OUTDOORS WITH A CUSTOMIZABLE BIKE HELMET. EACH LID IS LOCKED ON TO THE LEGO HELMET LIKE A LEGO PIECE.
Credit : Junho Lee
Professor - Frank Anselmo