BMW Connected

 

Brand - In 2016, BMW launched the BMW Connected app: a digital service platform that takes the connection between car, driver and smartphone to the next level. Its evolving digital services create an ecosystem that seamlessly integrates the vehicle into the life of the owner. As ‘Your Personal Mobility Companion’, it optimizes your movements, tailoring experiences to you as an individual, whether or not you are a BMW owner

Brief - With the help of BMW Connected app, BMW wants to create a seamless experience between the interior of the car and the world outside, becoming an integral part of people’s everyday lives. The app simplifies your daily routine.

 

 

Outdoor (Single)

Credit - Junho Lee

Credit - Junho Lee

 

Digital (Single)

Credit - Junho Lee

Credit - Junho Lee

 

 

Integrated

Credit - Minyong Park, Jisoo Hong, Junho Lee

Credit - Minyong Park, Jisoo Hong, Junho Lee