bmw.jpg

BMW CONNECTED (Integrated)

BMW Connected

Integrated

Brand - In 2016, BMW launched the BMW Connected app: a digital service platform that takes the connection between car, driver and smartphone to the next level. Its evolving digital services create an ecosystem that seamlessly integrates the vehicle into the life of the owner. As ‘Your Personal Mobility Companion’, it optimizes your movements, tailoring experiences to you as an individual, whether or not you are a BMW owner.

Brief - With the help of BMW Connected app, BMW wants to create a seamless experience between the interior of the car and the world outside, becoming an integral part of people’s everyday lives. The app simplifies your daily routine. One of the main feature of the app is Traffic Assistant.


Magazine Spread

TEAR OUT THE TRAFFIC PAGES TO DEMONSTRATE WHAT THE TRAFFIC ASSIST FEATURE ON THE BMW CONNECTED APP CAN DO.


Outdoor

CW - Bypass traffic with the BMW Connected App.


Game

2017 One Show Finalist - Integrated

Instructor - Frank Anselmo

Credit - Minyoung Park, Jisoo Hong, Junho Lee