PRESIDENTIAL ELECTION 2016 #MEGAVOTE

outdoor/social/youtube

 

PROBLEM: YOUNG PEOPLE THINK THE PRESIDENTIAL ELECTION IS TOO DIFFICULT TO UNDERSTAND.

INSIGHT: EVERY YOUNGSTER KNOWS ABOUT POKEMONS.

SOLUTION: PORTRAY CANDIDATES AS POKEMON CHARACTERS TO ATTRACT YOUNG PEOPLE’S ATTENTION. 

 

                                                                  

 

 

 

Card Design ( Nov.2015 - Oct.2016 )


Outdoor


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CD - THOMAS SHIM

AD - HYUN CHUL CHOI